Born in 1971 Nicolas Loufrani created the SMILEY trade mark and in 1972 the Take Time to Smile campaign was first published in France Soir, De Telegraff. Smiley’s simple message of ‘Take Time To Smile’ is still as relevant as ever, 50 years on!
Smiley has become more than just an icon or brand – it is a spirit a philosophy, a reminder just how powerful a smile can be.